IPMG continued this year its Posyandu Empowerment program, a corporate social responsibility initiative aiming at optimizing healthcare services provided at Posyandus and improving the capacity of Posyandu cadres in order to prevent and reduce problems of malnutrition among infants and toddlers.
Implemented in partnership with SEMAK Foundation, the Posyandu Empowerment has selected three villages, namely Singajaya, Tanjungjaya and Mekarmukti, in Cihampelas district, West Bandung regency, West Java, as its working area in 2012.
“Strengthening the healthcare service at Posyandu and the capacity of its cadres is necessary considering Posyandu’s role as key provider of primary healthcare, including in minimizing malnutrition problems among infants and toddlers,” said IPMG Executive Director, Parulian Simanjuntak.
This year, the program will conduct regular trainings for Posyandu cadres in the three villages and run health education activities to raise the awareness of healthy lifestyle, proper child feeding pattern and early childhood development among expecting mothers and those with infants and toddlers.
“Since this is a community-based empowerment program, the entire activities will strongly encourage active participation from Posyandu cadres, the mothers and local health sector stakeholders starting from the problem identification stage through action plan development and implementation to program evaluation,” Parulian said.
The program is expected to improve the quality of healthcare provided at Posyandus in the three villages. Currently, most of the Posyandus do not have regular healthcare programs due to limited number of cadres, whom skills and knowledge on nutrition and child health are lacking, and also because of limited support from local health sector stakeholders.
The Posyandu Empowerment program is also expected to improve the awareness and knowledge among mothers, particularly those from poor families with children whose nutritional level is below the red line (BGM), about the importance of healthy lifestyle and diet patterns as well as good child rearing practices. Results from village mapping and problem identification showed that negative perceptions toward childhood vaccination still widely held and that the awareness of Posyandu and its healthcare service among the villagers is quite low.
In its implementation in two different villages (Campaka Mekar and Togapapu) in 2011, the program helped local Posyandus optimizing their services by increasing the number of cadres and improving their knowledge and skills. Health education provided to the mothers and healthy child rearing practices demonstrated by several local families selected as role model had encouraged local communities to take full advantage of the healthcare services available at their local Posyandus.
Since its establishment in 2002, IPMG has carried out a number of CSR programs in the field that reflects the core business and competence of its 24 members, namely health. The past programs included anemia eradication program in Jakarta, Thousand Islands and West Java and humanitarian aid for survivors of the natural disasters in Yogyakarta and Padang. Annually, IPMG also offers scholarship for selected students of the Bandung Institute of Technology’s School of Pharmacy.*